Build, populate and launch the official website of the Billie Holiday estate. Design a scalable site that becomes the central repository for the greatest singer of the 20th Century, and Jazz’s most identifiable name.
The site will be mobile responsive, with a robust affiliate retail platform and a state-of-the-art SEO and analytic array.
A community building campaign will accompany the launch, aggregating the singer’s vast audience, an enormous and passionate fanbase that has for so long been denied a great place to hang out and celebrate the iconic, mesmirizing Lady Day.